Tokyo Girls’ Style turn another corner in their career with the release of their new single “Hikaru yo / Reborn” The four member group ironically move closer to the idol pop from which they had been distancing themselves (and were probably never a part of to begin with). Upbeat and dance oriented (not in a funky way), “Hikaru yo (光るよ)” feels like a new group with its pop chorus and sunny demeanor. The girls start out with some navy and red dresses that are more conservative than the usual, but in a moment of clear division the dresses come off to reveal cold-accented pastel dresses that are just as “idol” as anything from the modern idol scene. Watch that reveal again: it’s like a magical girl transformation! Also new for the group are a set of background dancers seen in the choruses. With a new look and a new sound, perhaps the veteran group will be bringing new fans into the fold. As someone who has watched the group since their inception, I certainly hope so. “Hikaru yo” is the lead track from Tokyo Girls’ Style’s 26th single release “Hikaru yo / Reborn” on sale February 27, 2019.
Tokyo Girls’ Style (東京女子流 Tōkyō Joshi Ryū) (stylized as TOKYO GIRLS’ STYLE) is a Japanese idol girl group created by Avex Trax. Originally consisting of five teenage members, Yamabe Miyu (山邊未夢), Nakae Yuri (中江友梨), Shyoji Mei (庄司芽生), Arai Hitomi (新井ひとみ), and Konishi Ayano (小西彩乃), the group was the first idol group created by Avex in seven years. Avex created the group Tokyo Girls’ Style in 2009 to capitalize on the rising demand for Japanese idol girl groups, a trend fueled by the success of the female idol group AKB48. Members of the group later said that they had previously worked with this record label before, and were reportedly encouraged to audition for the new group. On December 1, 2009 the Japanese media made reports about this new group, though Avex kept the identities of the group’s members a secret until January 1, 2010. From January 1 to January 5, 2010, Avex gradually released more information on the members of the group, and launched the group’s official website. On January 6, 2015, the group announced it would no longer be an idol group beginning April 2015.Konishi retired from the group in December 2015, and the remaining members continue as a four member unit. On August 5, 2017, the group made their first appearance at the Tokyo Idol Festival in over 3 years, despite their previous announcement that they would cease all idol activities. The girls relayed that they wanted to broaden the scope of their activities and wished to “be regarded as both an idol and an artist.”
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